Advertiser: LEGOAgency: Facebook Creative ShopCountry: Global
Objectives
While LEGO sales were strong, much driven by the increase in sales of licensed LEGO sets, we faced a decline in perception with one of our most critical audiences, Mums. Licensed sets cost more money, rely on instructions vs. free imagination, and tend to be built once by a child and then sit on a shelf untouched. For these reasons, mums have been losing heart for LEGO and losing touch with LEGO’s mission to inspire the builders of tomorrow.
OUR CAMPAIGN HAD ONE COMMUNICATION OBJECTIVE:
To reverse the decline...