Elidor: We support young women at our centers in the earthquake zone

Hair care brand Sunsilk helped thousands of young women affected by a devastating earthquake with its Sisterhood initiative in Turkey.

Where were we?

Sunsilk (Elidor in Türkiye) is Türkiye's most beloved and preferred hair care brand. But this case is not about our hair care products' powerful formulas, nor about hair that stays shiny all day long. It's about the sisterhood club we built around Sunsilk.

In line with its brand purpose, Sunsilk was working to eliminate the obstacles in the way of young women's dreams. Sisterhood solidarity and role models were at the center of our communications and projects. We were following current issues and trying to take action in situations that negatively affected the lives of young women....

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