Vestel: We are a country of volleyball

Technology company Vestel connected with its audience by associating itself with volleyball and simultaneously supporting the sport's meteoric rise in Turkey.

Where were we?

When Vestel became the main sponsor of the National Volleyball Teams in 2020 and featured its logo on the chest of the jerseys, the company was grappling with a significant reputation problem.

In reality, Vestel is Türkiye's domestically produced technology giant, having provided innovative products and services at affordable prices since 1984, with a mission to simplify life for its target audience.

However, there was a perception that Vestel was still trailing behind its competitors. Vestel encountered significant challenges in connecting with younger demographics and women in particular.

Its primary competitor had established a strong presence in...

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