Sustainability post-COVID-19

Brings together insights from Euromonitor’s Voice of the Industry: Sustainability survey, which tracks how businesses define, manage and communicate sustainability.
  • In 2021, half of professionals consider that their company is on a journey to become purpose driven but the cost of the transition remains an important barrier.
  • Following one of the worst recessions on record, high prices prevent sustainable shopping achieving mass market traction, unlocking its full potential.
  • Today, there is a shift in the narrative, messages are moving away from doing less bad or compensating negative impacts towards having a positive impact and being a “force for good”.
  • Commitments by businesses to decarbonise supply chains and operations look good on paper, but they need to be followed by action....

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