Empire lays claim to being the world’s biggest film magazine. Admittedly there aren’t as many rivals as there once were but, in a hugely disrupted industry, the Bauer Media-owned title is still standing. And it’s moved with the times – it has a website, of course, and a big social media presence – but not always in a planned way.
Its first steps into the podcast world, seven years ago now, were guided by nothing more than the enthusiasm of a few people in the office. “They decided that they wanted to launch a podcast, but they didn’t tell...