How Bidorbuy, iCow, Guinness and Unilever succeeded in Africa
Joseph CliftWarc
If judged solely on economic and demographic measures, Africa is the global success story of the recent past and near future. GDP is set to rise from $1.6tr in 2014 to $2.6tr in 2020, expanding at a faster pace than any other global region.
Moreover, a fifth of the world's youth are African, with two-thirds of the region's population aged under 30. And, as befitting such a dynamic and fast-growing region, there are many African brand success stories that global marketers should pay heed to.
That was the...