How Intercontinental Hotels Group attracts China's travellers
Anna Hamill Warc
China's booming outward-bound travel market is already shaping the present of international travel. The country holds the biggest country share of outbound travellers, generating an estimated $229 billion in revenue annually from around 150 million travellers – a number that continues to grow exponentially year on year.
For international travel brands, China is not only the present but also the future – and what's more, the current record numbers travelling abroad are only 10% of the entire Chinese travel market.
For Intercontinental Hotels Group, growth is as fast as...