As Keith Weed, Unilever’s Chief Marketing & Communications Officer of ten years, prepares to depart the business in April 2019, he has no plans of slowing down. In his continuing role as President of the high-powered Advertising Association, it’s likely that issues of brand purpose, sustainability, transparency and rebuilding trust in advertising will remain top of his agenda.
The high-profile marketing leader shared some of the lessons from three decades at Unilever at the World Federation of Advertisers annual conference, held recently in Lisbon, Portugal.
Lesson one: put people first
“We’re marketers, we’re advertisers, and putting people first...