Executive Summary
Nationwide's commitment to diversity in its Voices campaign has defied category conventions and got people talking. When the talk of a vocal minority turned nasty with a torrent of misogynistic, racist and homophobic abuse, we had a choice to make: ignore it and sanitise our social media feeds or confront it and call it out.
We chose to do something.
First, with a call to action to the marketing industry, working with ISBA, the Metropolitan Police and Stop Hate UK, we developed guidance for brands wishing to do more than turn a blind eye.
Nationwide then went public,...