Indeed: Rising voices season 2

Job listings website Indeed saw double-digit growth in unaided consideration in the US with a mobile and on-ground strategy to launch the second season of its Rising Voices programme for aspiring BIPOC filmmakers.

Campaign details

Brand: IndeedAgency: EssenceMediacomRegion: North America

Strategy

Objective

Indeed's mission is to connect people to better work that leads to better lives. To enact change, they launched Rising Voices, investing $100,000 each in 10 aspiring BIPOC filmmakers to produce work-related films.

Season One succeeded, but Season Two faced new challenges amidst the "great resignation" and increased competition.

Our objectives: springboard the filmmakers' careers, create a more equitable film industry by generating jobs and building their networks, and demonstrate to other industries how expanding opportunities benefit workers and workplaces.

Target Audience

The "Rising Voices" program...

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