Campaign details
Brand: UnileverLead agency: Mindshare ThailandRegion: APAC
Strategy
Objective
"What got us here will not take us there" is true to every marketer including one of the best in the business, Unilever. And to be the 1st brand in the mind of consumers, today data driven marketing at scale and speed is more important than ever. The goal was to understand consumer choices and preferences at scale, turn data into information & insights and personalize the brand communication to transform the way the product was traditionally sold to consumers.
Target Audience
"Today if no...