- Purpose driven campaigns still play a leading role, with companies like The ALS Association, Burger King, Marmite, and the Palau Legacy Project entering the top ten through this approach.
- Burger King was the most creative brand, with multiple top 100 campaigns being driven by its objective to become part of pop culture.
- Only four agencies retained top 10 positions as BBDO Worldwide agencies continue to dominate the rankings....
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