Coca-Cola: The more than water campaign

Coca-Cola Beverages South Africa (CCBSA) produced the MoreThanWater documentary to raise awareness of its efforts in water sustainability and the water scarcity issue.

Executive Summary

The Challenge Today, more than three million South African households do not have access to clean running water, and the situation is only getting worse. Water is also the lifeblood of Coca-Cola Beverages South Africa's (CCBSA) business. With the lives and livelihoods of millions of people on the line, our challenge was to create awareness around the initiatives CCBSA's has invested in to fight water scarcity.

The ObjectiveUse CCBSA's community project "Coke Ville" as a proof point to demonstrate and dominate the media conversation around South Africa's potential to push for a solution to the water...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands