1. Did your creative solution take courage?
This campaign required immense courage because no prior initiative had ever been conducted at the scale of this launch. However, the need for a campaign like Work for Humankind was showcased through Lenovo-conducted research, which showed three out of four Gen Zs and Millennials felt more productive and inspired when working remotely. However, these generations didn't take to a self-interested bubble at the same time. Eighty-six percent of respondents expressed belief in the 'importance of using remote work to support the local community they're working from', particularly with social and environmental issues. This...