WARC Creative brand profile: Dove

WARC Creative brand profile for Dove, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks.

1. Performance in the WARC Rankings over time

Dove is a top performer in the WARC Rankings, particularly in the past three years, consistently securing high positions across all three rankings. In 2018, the brand reached an impressive 4th place in the Media 100, with two of its campaigns ranking in the top 100 that year. While this is the brand’s highest position to date, Dove has achieved other impressive results. Notably, in the Effective 100 and Creative 100, the brand has steadily climbed up the rankings since 2020 and this year attained its highest ever positions, securing 6th place...

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