Over two-fifths (44%) of Americans say they will attend fewer large public events after the novel coronavirus (COVID-19) outbreak ends, according to research at the end of March by sports and event research firm Performance Research.
A similar number said their attendance will remain the same (38%), while just one-fifth (18%) said they will attend more large public events.
However, consumers are most likely to value public events more after the outbreak has ended – 46% of consumers say so, compared to 16% who will value them less.
Major indoor venues may suffer the greatest long-term impact. Over...