Half of shopping apps run retargeting campaigns

Rob Clapp

An overview of retargeting adoption and conversions in shopping apps across different regions.

At least half of shopping apps run retargeting campaigns, according to the latest data from analytics and attribution platform AppsFlyer. Shopping and food & drink apps have the highest levels of retargeting, with gaming apps using this approach far less.

Retargeting is most common in Asia Pacific – three-quarters (72%) of shopping apps ran them in January and February 2020, an increase from 68% in 2019.

Europe lags behind, with retargeting campaigns being run on just 49% of shopping apps. However, the region is catching up with other markets as this retargeting adoption has grown from 39% in...

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