Marketers see the greatest current potential with Amazon Alexa, according to the latest research from Voicebot.ai and Voices.com. Over 60% of marketers in the US and Canada think Amazon Alexa is the voice assistant with the greatest potential today, likely due to the close relationship with the e-commerce.
All other voice assistants lag behind. One-quarter (24.3%) of marketers said Google Assistant has the greatest potential, helped by the company's search monopoly. Samsung's Bixby and Microsoft's Cortana each take a less than 1% share.
This opportunity gap continues in the long-term. In reverse rankings, so...