Search advertising expenditure in the China reached a new high of RMB131.8bn in 2017, according to data from WARC and iResearch included in WARC's International Ad Forecast. While this represents a year-on-year increase of 14.1% from 2016, when total spend amounted to RMB115.6bn, it was the slowest rate of growth on record. The sector accounted for a 25.5% share of total Chinese adspend in 2017, largely flat against 2016's level (25.2%).
When considering search adspend by platform in China, data show that mobile has accounted for the largest share since 2016. In 2017, mobile search adspend amounted to...