Global Ad Trends: Benchmarking ad investment for your product category

This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include: 
  • Of the 11 categories studied in the report, four (retail, food, alcoholic drinks and toiletries & cosmetics) have reduced ad investment between 2013 and 2018.
  • Internet adspend has grown consistently in each category, as has the medium's share of investment – largely at the expense of print and TV.
  • TV still accounts for a large proportion of ad investment in the alcoholic drinks, food and soft drinks sectors, at 62.6%, 65.2% and 70.0%, respectively.
  • Internet ad investment is highest in the telecoms & utilities sector, at $30.4bn last year.
  • Median ROI is highest in the automotive sector (8.84) and lowest...

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