The State of the Industry: Mobile Marketing in EMEA 2020

Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
  • Mobile budgets are impacted by the COVID 19 outbreak, but mobile remains the fastest growing channel.
  • Mobile video will be key for 2020 and beyond as its importance grows.
  • Marketers are creating mobile specific content to drive engagement.
  • Programmatic trade drives mobile display advertising strength....

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