Over four-fifths of consumers think brands should offer flexible payment terms and free services in response to the novel coronavirus (COVID-19) outbreak. This is according to a survey by GlobalWebIndex across 13 markets from the 16th to 20th of March.
Overall, 83% of consumers said brands should offer flexible payment terms. This is notably higher in the Philippines (94%), Brazil (91%), Italy and Spain (both 90%), and for Gen Z audiences (87%). At least 62% of consumers across the 13 markets support this idea.
Over four-fifths (82%) of consumers also say brands should offer free services like in-store...