Ad fraud: protect, prevent or pretend it's not happening?
Erol SoyerForensiq
The Association of National Advertisers (ANA) revealed in a recent study that brands could lose $6.3 billion worldwide in 2015 by purchasing ads that are never seen by humans. The organisation's research also suggested that 60% of mobile advertising is fraudulent.
Other forecasters believe that ad fraud in display now affects as much as 50% of all digital ad impressions – a record high. This is causing industry experts to take notice of what many are calling an "epidemic".
ZenithOptimedia, the media agency, recently...