This article is part of a Spotlight series on how brands can connect better with Thai consumers as the domestic market becomes the main market in times of COVID-19. Read more
In Thailand, the tourism sector accounts for 13-14% of the country’s GDP, providing one in six jobs. This also makes Thailand one of the most vulnerable economies when it comes to the impact of COVID-19.
In fact, we are already seeing the widespread impact, with the collapse of two of the country’s inbound travel agencies Asia World Enterprise and CBS Travel Asia,...