Home shopping is a mainstay of cable and satellite television, even as it’s often stereotyped as the preserve of seniors with time to kill and money to spend.
iMedia Brands is the parent company of ShopHQ, a shopping network that primarily competes against QVC and HSN, both of which are owned by Qurate Retail Group in a sector valued at billions of dollars annually.
And iMedia is well aware that older consumers are an important audience: indeed, that broad cohort made up a large part of the 488,000 customers who purchased more than 1.7 million products in its last trading...