- Adding digital channels to a TV campaign can increase effectiveness – for example, Heinz Baked Beans in Australia executed a multi-channel strategy to promote the sizes of its new cans.
- Aligning with cultural festivities allows brands to create positive associations and prompt purchase, but consumers can feel bombarded by the huge volume of messages before events.
- Packaging design can help differentiate a brand from its competitors – for instance, McCain branched into chilled potato products in the UK by using a design that translated its relevance in new areas....
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.