Deutsche Telekom: You're the voice! Your voice, your power against hate speech

Deutsche Telekom, a German telecommunications company, launched its "Against Hate Speech" campaign to raise awareness and enable people to use digital media responsibly.

Campaign details

Brand: Deutsche TelekomAgency: Mindshare GmbHRegion: EMEA

Strategy

Objective

Deutsche Telekom is dedicated to elevating its brand image through a strong commitment to digital inclusion and equality. We take responsibility for our products and services. Since 2020, we have actively countered online hate, fostering respectful digital behavior. Our goal is to boost awareness and empower individuals to create a safer and more inclusive online space. Research reveals that only 5% engage in online hate, with the silent majority comprising 95%. Our mission is to mobilize this majority against hate speech.

Target Audience

The "Against...

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