Globe: Continued education, continued hope

Globe, a connectivity and digital solutions provider, launched an aspirational hero 60-second material in the Philippines to help alleviate the pain points of different stakeholders when adjusting to hybrid learning during the pandemic.

Campaign details

Agency: Publicis JimenezBasicRegion: APAC

Strategy

Objective

The Tuloy ang Edukasyon, Tuloy ang Pag-asa Campaign was created to help alleviate the pain points of the different stakeholders when it came to adjusting to hybrid learning during the pandemic by offering promos, scholarships, and digital transformation solutions and services.

Target Audience

As the Philippine education system shifted to hybrid learning amid the pandemic, education stakeholders struggled to meet its technological demands. The digital divide had never been more glaring, as Filipino out-of-school youth rose significantly to 25.2% at the height of the pandemic and more than half...

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