KFC: CTV meets DCO – bringing personalisation to the big screen

KFC, a fast-food chain, leveraged Finecast and connected TV to raise awareness of its new veggie products and drive sales in local stores.

Campaign details

Brand: Kentucky Fried ChickenAgency: Wavemaker GermanyRegion: EMEA

Strategy

Objective

The demand for vegetarian options is continuously increasing: Small restaurants and international fast-food chains alike are adding vegetarian alternatives to their menus. This meant a challenging environment for Kentucky Fried Chicken (KFC) to launch their own Veggie Range. In Germany, their biggest competitor operates roughly 8 times more stores and accordingly has a much higher media budget.

For us, this led to two main objectives. First of all, we had to generate impressions to create awareness of the new products. In the end, KFC...

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