Lipton Ice Tea: Real people, real videos, a real partnership

Lipton Ice Tea, a soft drink brand, invited Kerem Bürsin to act as brand ambassador on TikTok to rejuvenate the brand’s image, maximise reach, elevate brand recall and preference values, and create a viral social media impact.

Brand: Lipton Ice TeaAgency: MindshareRegion: EMEA

Strategy

Objective

The campaign aimed to rejuvenate Lipton Ice Tea’s brand image among the 15-25 age demographic by leveraging TikTok’s platform. Partnering with public figures, the objectives were to maximise reach within the target audience, elevate brand recall and preference values, create a viral impact on social media, and organically integrate within TikTok’s ecosystem. Additionally, the campaign sought to establish a robust follower base for Lipton Ice Tea’s brand account on TikTok, ensuring sustained engagement beyond the campaign duration.

Target Audience

This was the first year of the campaign...

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