Magnum: Co-branding partnership magic – Magnum Mini's omni success

Magnum Mini collaborated with Migros and Mimeda to create a seamless 360 consumer journey by utilising offline and online marketing tools to increase visibility and sales for Magnum Mini ice cream products in Turkey.

Brand: UnileverAgency: PHD MediaRegion: EMEA

Strategy

Objective

Our goal was to create a seamless 360 consumer journey by utilising both offline and online marketing tools with a full-funnel marketing approach to increase both visibility and sales for Magnum Mini products while creating media efficiency.

Target Audience

In the quest to enhance Magnum Mini product sales, our mission was particularly focused on elevating September sales, a critical component of our Season Extension agenda. This strategic emphasis arose from the significant sales drop that typically occurs from August to September, as the summer season draws to a...

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