Lay's: Democratising technology to help farmers fight climate change

Shailja Dhoundiyal

Potato chip manufacturer Lay's created a data-driven initiative to protect its supply chain by helping farmers prevent crop loss, and grow preference and penetration in India.

Campaign details

Brand: Lay’s Brand owner: PepsiCo Entrant company: LEO BURNETT, IndiaIdea creation: Leo Burnett Mumbai Market: India Sector: Savoury snacks, potato chips Budget: Up to 500k

Executive summary

Global climate change is creating unexpected and extreme conditions. This poses a serious threat to Indian agriculture as traditional Indian agricultural practices are tied to predictable seasonal patterns.

Lay’s partners with over 27,000 farming families across India to obtain potatoes for its snack brands. Yet due to climate-change-related weather conditions, they can’t predict how the weather...

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