Diak Romako: Romani rejection letters

Social work education provider Diak Romako created the Romani Rejection Letters campaign to challenge employment discrimination against Romanis in Finland.

Strategy

We held interviews with people from the Romani community about their experiences in the job market. In addition to that, we carried out a nationwide survey to find out Finnish companies' attitudes towards Romanis in the workforce. The survey* revealed that only under half of all companies see Romanis at an equal standing compared to all other applicants and that up to 6% of all Finnish companies weren't willing to hire Romanis. Our target audience was companies of all sizes across the whole of Finland. We used real rejection letters to help challenge the employers' own prejudices. This allowed...

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