Breast Cancer Now: The Chat – the UK’s first WhatsApp drama series

Breast Cancer Now created "The Chat", a WhatsApp drama series, to encourage open conversation around breast cancer diagnosis and raise awareness of the charity.

Campaign Summary

For not-for-profit Breast Cancer Now, W Communications and BMB created an innovative 'first' to provoke much-needed conversation and public education around breast cancer diagnosis. Dramatising the heart-breaking reality of a diagnosis, our WhatsApp drama series commanded 23 minutes of Women's Hour airtime, caused TV's Good Morning Britain presenter Ranvir Singh to well up live on air and most importantly saw the charity's biggest-ever increase in support enquiries online.

We had to think laterally. This couldn't be just another passive sofa story on daytime TV - to really spark conversation, women's lives would...

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