Hornbach Baumarkt: Hornbach Werkstück Edition

Hornbach, the German DIY superstore chain, partnered with a Danish designer to sell a high-end lounge chair that needed to be assembled in the European market.

Campaign details

Advertiser: Hornbach HoldingBrand: Hornbach BaumarktAgency: Heimat Werbeagentur GmbhCountry: Germany

Campaign Summary

For years, DIY superstore chain Hornbach has connected to their customers through a common passion: Creating greatness with your own bare hands. But how could they win over new DIY enthusiast? By making a groundbreaking step into an area where no DIY-brand had dared to go before: Design. Introducing: The Hornbach Werkstück Edition. Together with prestigious Danish designer Sigurd Larsen, Hornbach released a high-end design Lounge Chair that cannot simple be bought. You have to actually build it yourself. From...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands