Campaign Summary
Virgin Atlantic. Everyone thinks they know it - Richard Branson, 'red hot cabin crew', the bar in upper. But that was Virgin in 2009. Our job was to bring it up to date and mean something in 2018 for a generation hungry for experiences.
To do this, we had to understand what made Virgin, Virgin. So we went flying for 110 hours, wired up to understand physiological reactions to the Virgin experience. To find out if, behind Virgin's challenger spirit was there a product to back up its bravado. And could that product experience become the basis for...