Mapping a perfect storm: The impact of COVID-19 on Asia’s media landscape

How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.

Why it matters

Consumers have plenty of time to consume content, but there are fewer opportunities to buy – a situation compounded by furloughs, job cuts and collapsing income for businesses small and large. Marketers will need to rethink their usual media mix and start getting creative about how to use predominantly digital channels to deliver a consistent brand experience and stay top of mind.

Takeaways

  • At a time when most of us are facing both personal and professional hardships, creating interesting and positive stories can help in increasing brand affinity.
  • Many brands are creating content focused around daily activities...

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