Resilient brands don’t stop innovating in uncertain times

Changing behaviours are now the new normal and brands must not only keep up but adapt accordingly.

Why it matters

Given the swift and extreme changes in consumer behaviour due to the COVID-19 pandemic, brands must focus on these shifts to ensure recovery and sustainable growth. And continuously innovating to meet the needs sparked by these changes, will ensure long-term business resiliency.

Takeaways

  • Behaviour that helps keep people safe and secure is more likely to continue. This may inform your innovation ambitions.
  • Digital entertainment, medical consultancy and online education are some of the new experiences that consumers are experimenting with which could dictate new future opportunities.
  • Innovation doesn’t have to mean drastic changes. In turbulent times, smaller...

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Insights Team
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