Sapience HR Rebrand
Agency: Absolute
Executive summary
Sue Hook had to make herself redundant from a board-level position in 2007 and so, having realised HR was under-valued in Cornwall, founded Sapience the same year.
Sue saw a rise over the next six years in local start-up HR companies, coupled with the 'big boys' offering packages to business nationally; she needed to stand out from the crowd.
Along with their PR agency, Absolute thoroughly reviewed products, brand, business journey and customer attitudes. Clients weren't aware of all Sapience's services, and, like most businesses, used HR reactively. Sapience saw an opportunity...