Citi ThankYou Rewards points transfer
Campaign details
Agency: Javelin Marketing GroupClient: Citi ThankYou RewardsCategory: Financial Products and Services
Executive summary
Citi ThankYou® Premier and Citi Prestige® card members earn ThankYou® Points for making everyday purchases on their credit cards. Relaunching the program with an expanded array of partners, including travel loyalty programs, provided an opportunity to increase user engagement with the program, increase points transfer and customer spend. The campaign resulted in a huge increase in points redemption, nearly half of which were from first-time users.
Product description
Citi ThankYou® Premier and Citi Prestige® card...