Domus Leuchten & Möbel AG: HOUSE PARTY AT THE WEHRLE'S

Domus Leuchten und Möbel AG, a designer furniture store, increased sales at its new store opening in Switzerland by replacing the furniture of three famous brothers with its own and inviting their followers to a house party.

Agency: Agentur am Flughafen

Objectives

When a local furniture company opens a small store, not many people take notice, even when the furniture company in question is Domus, a retailer of exclusive, upscale designer furniture. The fact that the new store is intended to appeal to a new target group that is currently unknown to the long-established existing store doesn't exactly make the endeavor any easier. The task was to make the new Domus Studio store accessible to a new, young, mobile and urban audience (without cannibalizing the main store, which is located a few hundred meters away).

Strategy...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands