Agency: Agentur am Flughafen
Objectives
When a local furniture company opens a small store, not many people take notice, even when the furniture company in question is Domus, a retailer of exclusive, upscale designer furniture. The fact that the new store is intended to appeal to a new target group that is currently unknown to the long-established existing store doesn't exactly make the endeavor any easier. The task was to make the new Domus Studio store accessible to a new, young, mobile and urban audience (without cannibalizing the main store, which is located a few hundred meters away).