Agency: LIDA
Objectives
Programmatic Mail is new to the UK. Most marketers won't have used it and some might not even have heard of it. Those that have think it's difficult and costly to implement. Plus there's that tricky reputation issue of Mail being slow, costly and outdated to overcome.
We needed to show them that Mail is relevant in the digital age. That it can be fast. And that the impact you create and the return you enjoy is worth the investment. On top of that we needed to sell a new channel, show how simply it could...