Campaign details

Brand: Royal Botanic Gardens, Kew
Lead agency: Anything is Possible

Campaign Overview

Kew Gardens was on a mission to increase footfall.

But it faced dual problems: the poor UK weather and a declining attraction market. How could a better search marketing strategy help?

Strategy

Royal Botanic Gardens, Kew has a Google Ads Grant of up to $10,000 per month.

Yet the attraction wasn't getting the most from the funding due to limited in-house experience.

To sow the seeds of a better search strategy, Anything Is Possible mapped out key times to boost activity.

The agency developed automated technology to analyse campaign insights and reduce manual optimisation.

It also created AdMonitor to track and improve Google Ad Grant campaigns, and boost search ROI.

This was all part of a successful single search strategy.