Five tips for making breakthrough TV ads from the most effective spots of 2019

System1, the research firm, produced a ranking of the top TV ads from 2019 based on an assessment of their emotional impact on consumers.

Television ads can deliver long-term growth by focusing on brand purpose, cultural resonance, and family life – assisted, in many cases, by well-known taglines, mascots and pieces of packaging.

Such lessons emerged from the latest “FeelMore 50”, an annual list of the most-effective TV spots compiled by System1, an international research firm headquartered in London.

As part of its ad-testing database, the company has evaluated more than 20,000 ads worldwide to predict their long-term impact and a “spike score” that reflects short-term effectiveness.

The annual “FeelMore 50” identifies the spots that are anticipated to yield growth over an...

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