Use of open data to improve automobile insurance premium rating

An analysis was performed on millions of quotes by a number of insurance companies, covering a major part of the automobile insurance market in Spain.

Introduction

Setting insurance policy premiums is the touchstone of the insurance industry. Within the area of actuarial science, companies develop complex statistical and mathematical models to estimate risks and determine the pricing policies (Daykin et al., 1993; Embrechts, 2000; Kaas, Goovaerts, Dhaene, & Denuit, 2008; Landsman & Sherris, 2001; Tsanakas & Desli, 2005; Wang, 2002).

The case of automobile insurance is not an exception in this sense, where the development of risk and pricing models for actuaries has also a long history (David, 2015; Grenander, 1957; Lemaire, 1985). The models can include variables more directly associated with the insured risk...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands