- The survey aimed to assess the current and future states of the marketing technology industry in these regions, confirming the burgeoning market.
- The research finds that brands are spending 16% of their marketing budgets on marketing technology.
- The martech market could be worth more than $34bn.
- Brands expect martech budgets to rise by 10% over the next 12 months.
- 50% of brands don't have all the martech tools they need....
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