Campaign details
Brand: Ad CouncilLead Agency: Courageous StudiosRegion: North America
Objective
We are living in divisive times. Bias and discrimination are some of the most pressing issues facing our nation today. Hate crimes are on the rise and many groups feel increasingly marginalized and unsafe.
Still, most Americans believe in equality (89% - Reuters IPSOS UVA poll, August 2017), consider themselves to be unprejudiced (85% - Perception Institute) and recognize there are things they can do to create a more inclusive world (75% - Public Affairs Tracking Omnibus, Ipsos, July 2019).
Most people don't see...