Aldi: Symphony of freshness

ALDI, a supermarket chain, differentiated itself in the competitive grocery industry by bringing its "freshness" to life in media.

Campaign details

Brand: ALDIAgency: PHD GermanyRegion: EMEA

Strategy

Objective

The freshness of products is still ranked as one of the top reasons to shop at a supermarket. But low-cost grocery retailers have to work harder to deliver that message.

In 2022, our challenge was simple in notion but complex in execution.

To bring ALDI's "freshness" to life in media.

Target Audience

Research indicates that our senses are interconnected, with hearing playing a significant role in how we perceive taste. When we hear a loud crunch as we bite into an apple or carrot, it enhances...

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