Campaign details
Brand: The Coca-Cola CompanyLead agency: MediaCom VietnamRegion: APAC
Strategy
Objective
Football in Vietnam remains a source of great excitement for the youth. The youth follow the Vietnamese national teams in all age groups with crazy passion.
It has been a decade since Vietnam had last won the prestigious Suzuki Cup for the ASEAN region. But expectations were high in 2018. And Coca-Cola wanted to ride this passion to engage the Vietnamese youth and become a part of their way to support the Vietnamese team. The ultimate aim was to create brand love for...