Campaign details
Brand: Godrej NestLead Agency: Madison MediaRegion: APAC
Strategy
Objective
For over 30 years, Godrej Properties has always believed in selling experiences, rather than just selling residences. They build homes keeping customer psyche first; they have always worked towards making customers feel the comfort and nostalgia of 'coming home'.
Living in a Godrej property equates to living the 'Godrej life.' It was decided to bring alive the experience of living the 'Godrej life' to everyone who walks in to a Godrej property.
Target Audience
A wide range of customers were targeted for this campaign....